About Me
Hi, I'm Jenny! I'm a Multimedia Communications Specialist based in Ottawa, Ontario, focused on creating compelling, impactful digital experiences.
Hi, I'm Jenny! I'm a Multimedia Communications Specialist based in Ottawa, Ontario, focused on creating compelling, impactful digital experiences.
As part of the Atlas of Canada redesign team, I helped improve the website's information architecture, user experience, and accessibility. I created a custom web banner showcasing the Atlas's evolution from 1906 to today, and contributed to user research, and content and design reviews. I also led the launch campaign, which included social media, newsletter features, content updates, cross-linking across Government of Canada sites, and personally designed the roll-up poster used for events.
As part of the GEO.ca redesign team, I contributed to enhancing the site's information architecture, user experience, and accessibility, supporting the team's mobile-first design strategy. I assisted with user research and stakeholder engagement, participated in A/B testing of interactive prototypes, and provided design feedback to developers. I also helped create a style guide to ensure visual consistency and tested the new semantic search demo, relaying usability feedback to the development team. Additionally, I collaborated in weekly sprint reviews to refine layouts and user flows.
As the lead for GEO.ca's first dedicated Community Space, I developed a central hub offering permafrost data, tools, and resources from across Canada to support research and decision-making. I curated content through detailed regional research and collaboration with stakeholders like the Canadian Council on Geomatics Task Team. I also sourced and secured permissions for photos and managed most web content updates using WordPress.
As the lead for the strategic communications plan for the GeoAI Data Series release, I designed a custom web banner showcasing Deep Learning extraction of buildings, hydrography, forests, and roads from aerial and satellite imagery. The plan also featured coordinated social media posts, a highlight in the quarterly branch newsletter, a spotlight presentation at the 2025 GC Data Conference, and ongoing content updates to the GeoAI webpage.
As the co-lead for the strategic communications plan supporting the Collaborative Geospatial Data Strategy for Canada callout, I designed a custom web banner to promote public input on the future of accessing, using, and sharing location data. I conducted a pre-launch UX review to ensure clarity and content accuracy, and supported the rollout through social media, newsletter features, and a spotlight at the 2025 GC Data Conference.
Want to work together or just say hi? I'd love to hear from you! Shoot me a message and I'll get back to you soon.